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Manager, Campaign Operations @Dow Jones
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WORK HISTORY
Manager, Campaign Operations @Dow Jones
Princeton, NJ, US
EDUCATION
Rider University
Bachelor of Science (BS), Entrepreneurship/Entrepreneurial Studies
SKILLS
ABOUT MARBEL RIVERA
Strategic marketing leader with 9+ years driving multi-brand growth, customer engagement, and lifecycle optimization across high-volume digital environments. I specialize in connecting strategy to execution — aligning teams, insights, and systems to deliver campaigns that convert, retain, and scale.At Dow Jones, I’ve led cross-functional initiatives across The Wall Street Journal, Barron’s, and MarketWatch, executing new product launches, lifecycle campaigns, and workflow transformations that improved delivery speed and engagement metrics by double digits. My work focuses on data-driven personalization, automation, and team enablement, consistently delivering measurable business impact and recognition for leadership excellence.I thrive at the intersection of marketing strategy and operational execution, building bridges between creative, product, data, and operations teams to ensure seamless delivery of growth initiatives. I’m passionate about innovation, inclusion, and customer-first storytelling, and I seek opportunities that leverage technology to create meaningful, scalable experiences.Core Strengths & Skills• Strategic Product Marketing & Roadmap Planning• Campaign Optimization & Lifecycle Marketing• Cross-Functional Leadership & Stakeholder Alignment• AI-Powered Personalization & Experimentation• Process Design, Workflow Automation, Marketing Operations• Executive Communication & Team DevelopmentBased in New Jersey | Open to hybrid opportunities in marketing leadership, product strategy, and customer growth
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