Maraya Tran

About Maraya Tran

Portfolio: https://marayatran.my.canva.siteExperienced marketing professional specializing in brand management and integrated marketing, with a proven ability to drive brand awareness, user acquisition, and revenue growth across the global gaming and entertainment industries. I lead end-to-end marketing initiatives, overseeing campaign strategy, project management, creative development, social execution, and data-driven optimization. With experience managing both large and small budgets, I’ve successfully executed international campaigns across various scales. My expertise includes brand strategy, partnerships and consistently achieving and exceeding business objectives while delivering impactful campaigns that resonate with diverse audiences.

Experience

1. Manager, Brand Management and Product Marketing

   Warner Bros. Discovery

   Jul 2025 — Present · Los Angeles, CA, US

   Develops brand strategy and executing global go-to-market and creative- Collaborates with cross-functional teams to ensure effective execution of strategic and financial goals- Works cross-functionally with multiple global time zones. Shepherding the brand strategy across international markets- Oversees the development of global creative assets for assigned marketing campaigns, ensuring timely delivery to internal teams and international markets- Formalizes key planning, creative, and production requirements in creative briefs- Assists in managing global product and brand marketing budgets, maintaining adherence to approved levels- Support development of SKU plan strategies that encompass growth initiatives for digital platforms- Maintains existing licensor relationships, handling day-to-day execution and follow-up on requests working closely with LEGO, TT, and DC- Briefs agencies for key art assets in addition to video assets- Supports the execution of events and event marketing campaigns

Education

• University of Central Florida

  Bachelor of Arts (B.A.)