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Mara Lee

Founding Member, Board Member @Core

Chicago, IL, US
EMAILS
m•••••••@bostonbeer.com
MOBILE NUMBERS
+17•••••••91

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WORK HISTORY

May 2004 — Present

Founding Member, Board Member @Core

US

Non-profit organization providing financial relief to food and beverage employees and their loved ones when they need it the most. • Founded the organization with four other industry professionals to support the food and beverage service workers who represent and serve the industry day in and day out• Chair of Marketing Committee; Chair of Grant Criteria Committee • Collaborates in raising millions of dollars, including $3 million for a specialized COVID-19 relief program, to provide support over a thousand families throughout 50 states and Puerto Rico• Works in tandem with Board and Staff in recruitment of donations from major beverage suppliers, operators, agency partners and distributors

EDUCATION

1996 — 2000

Michigan State University

Advertising, Marketing and Communications

SKILLS

ManagementChannel StrategyBudgetsFoodProblem SolvingMarket PlanningBusiness DevelopmentAccount ManagementMarketing ResearchMarketing CommunicationsProduct DevelopmentStrategic PlanningEvent PlanningNational AccountsSocial Media MarketingMarketing ManagementMarket AnalysisBrand ManagementCross-Functional Team LeadershipMarketing StrategyBeverage IndustryTeam LeadershipRestaurantsSponsorshipTrade MarketingP&L ManagementAlcoholic BeveragesKey Account DevelopmentSocial MediaPublic RelationsSales PresentationsBrand DevelopmentSocial NetworkingBrand AwarenessEvent ManagementTeamworkAdvertisingWinePricingProgram Management

ABOUT MARA LEE

Excited to collaborate and share ideas! Don’t hesitate to reach out! Let’s chat! With a unique ability to spot and quickly capitalize on industry, consumer, and brand trends - time and time again - Mara has dramatically boosted revenue for premier companies within the Beverage, Hospitality and Entertainment industries. Specializing in developing on premise marketing strategy for global beverage brands and managing high-profile accounts, she’s closed half-million-dollar deals while creating unique experiences and leading collaborations with teammates and executives nationwide. An achiever on the field (former Division I college athlete), and out in the field curating unique brand programs, Mara’s passionate approach has influenced client relationships resulting in continual growth and profit.

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