Mara Lee

About Mara Lee

Excited to collaborate and share ideas! Don’t hesitate to reach out! Let’s chat! With a unique ability to spot and quickly capitalize on industry, consumer, and brand trends - time and time again - Mara has dramatically boosted revenue for premier companies within the Beverage, Hospitality and Entertainment industries. Specializing in developing on premise marketing strategy for global beverage brands and managing high-profile accounts, she’s closed half-million-dollar deals while creating unique experiences and leading collaborations with teammates and executives nationwide. An achiever on the field (former Division I college athlete), and out in the field curating unique brand programs, Mara’s passionate approach has influenced client relationships resulting in continual growth and profit.

Experience

1. Founding Member, Board Member

   Core

   May 2004 — Present · US

   Non-profit organization providing financial relief to food and beverage employees and their loved ones when they need it the most. • Founded the organization with four other industry professionals to support the food and beverage service workers who represent and serve the industry day in and day out• Chair of Marketing Committee; Chair of Grant Criteria Committee • Collaborates in raising millions of dollars, including $3 million for a specialized COVID-19 relief program, to provide support over a thousand families throughout 50 states and Puerto Rico• Works in tandem with Board and Staff in recruitment of donations from major beverage suppliers, operators, agency partners and distributors

Education

• Michigan State University

  Advertising, Marketing and Communications

  1996 — 2000

Skills

• Management
• Channel Strategy
• Budgets
• Food
• Problem Solving
• Market Planning
• Business Development
• Account Management
• Marketing Research
• Marketing Communications
• Product Development
• Strategic Planning
• Event Planning
• National Accounts
• Social Media Marketing
• Marketing Management
• Market Analysis
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Beverage Industry
• Team Leadership
• Restaurants
• Sponsorship
• Trade Marketing
• P&L Management
• Alcoholic Beverages
• Key Account Development
• Social Media
• Public Relations
• Sales Presentations
• Brand Development
• Social Networking
• Brand Awareness
• Event Management
• Teamwork
• Advertising
• Wine
• Pricing
• Program Management