Manraj Lota
Senior Business Development Representative @UiPath
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WORK HISTORY
Senior Business Development Representative @UiPath
Key Responsibilities:– Work closely with Sales and the Head of Digital to define, qualify, and progress high-quality leads.– Collaborate with the Head of Digital to ensure lead scoring, intent signals, and qualification criteria are aligned with campaign goals and business priorities.– Qualify and nurture inbound leads, ensuring timely and relevant follow-up based on buyer engagement and behaviour. – Support outbound campaigns by identifying high-potential prospects and tailoring outreach materials and messaging.– Craft compelling nurture sequences, outreach copy, and value-led collateral aligned to key customer personas.– Track, measure, and report on lead quality, conversion, and pipeline contribution using Salesforce and other platforms.– Maintain a strong feedback loop between Marketing, Sales, and Digital to continually refine targeting, messaging, and qualification processes.Skills:Lead qualification and nurturing, inbound and outbound prospecting, campaign optimisation, persona-driven messaging, Salesforce reporting and pipeline analysis, cross-department collaboration, data-led decision making, digital marketing alignment, commercial awareness, stakeholder communication.
EDUCATION
The Manchester Metropolitan University
Master of Science by Research, Life Sciences
The Manchester Metropolitan University
BSc (HONS) Biomedical Science
ABOUT MANRAJ LOTA
I’m a commercially driven professional with experience spanning private equity, venture capital, life sciences, and the public sector. I thrive on building meaningful client relationships, identifying opportunities, and driving growth through strategic outreach and tailored solutions. My experience ranges from managing high-value client portfolios to delivering targeted campaigns that directly support business objectives.With a Master’s in Life Sciences and published research, I bring strong analytical skills and the ability to communicate complex ideas in a clear, client-focused way. Whether managing multi-million-pound public sector accounts at Avantor or developing commercial strategies in professional services, I’ve consistently delivered results by combining data insight with a consultative approach.I’m motivated by growth—both personal and professional. I set high standards for myself, value collaboration and feedback, and enjoy working in fast-paced environments where preparation and adaptability make the difference. Long term, I’m excited by opportunities to take on greater responsibility, shape commercial strategy, and lead teams to success.
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