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Manikandan Nadar

Sales Manager @Globus Spirits

Mumbai, MH, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2024 — Present

Sales Manager @Globus Spirits

Mumbai, IN

A. Sales Strategy & Planning• Develop Regional Sales Plans: Create and implement sales strategies tailored to the specific markets of Mumbai, Thane, and Pune.• Set Sales Targets: Establish monthly, quarterly, and annual sales targets for the regions and ensure achievement.• Market Penetration: Identify growth opportunities in each region and devise tactics to increase market share.• Product Placement & Promotion: Ensure optimal distribution and visibility of products across retail and on-premise outlets (bars, restaurants, hotels).B. Team Leadership & Management• Manage Sales Team: Oversee the performance of sales executives and territory managers across the regions.(Team of 4 )• Coaching & Training: Train the sales team on product knowledge, sales techniques, and compliance with regulatory guidelines.• Performance Reviews: Conduct regular performance reviews and set Key Performance Indicators (KPIs) for the team.C. Market Analysis & Reporting• Monitor Market Trends: Keep track of industry trends, customer preferences, and competitor activities across the regions.• Sales Reporting: Regularly report sales performance to upper management, including sales figures, market feedback, and potential risks.• Forecasting: Prepare sales forecasts based on historical data and market research.D. Promotional Activities & Events• Coordinate Events: Plan and execute promotional events like tastings, festivals, and launch events at bars, restaurants, and retail outlets.• Collaborate with Marketing: Work closely with the marketing team to align sales initiatives with broader marketing campaigns.• Brand Activation: Ensure strong brand presence through Point-of-Sale materials, promotions, and digital marketing support.

EDUCATION

N/A

SIES College of Management Studies - India

BMS, Marketing

N/A

SIES College of Management Studies - India

Master of Business Administration - MBA, Marketing

N/A

Modern English School

Primary & Secondary School, School

N/A

S K Rai College

Higher secondary school, Junior High/Intermediate/Middle School Education and Teaching

ABOUT MANIKANDAN NADAR

With 17 years of diverse experience 6 years in FMCG and 11 years in the AlcoBev industry…

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