Manikandan Nadar
Sales Manager @ Globus Spirits | MBA in Marketing
- Role
- Sales Manager at Globus Spirits
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Manikandan Nadar
With 17 years of diverse experience 6 years in FMCG and 11 years in the AlcoBev industry…
Experience
Sales Manager
Mar 2024 — Present · Mumbai, IN
A. Sales Strategy & Planning• Develop Regional Sales Plans: Create and implement sales strategies tailored to the specific markets of Mumbai, Thane, and Pune.• Set Sales Targets: Establish monthly, quarterly, and annual sales targets for the regions and ensure achievement.• Market Penetration: Identify growth opportunities in each region and devise tactics to increase market share.• Product Placement & Promotion: Ensure optimal distribution and visibility of products across retail and on-premise outlets (bars, restaurants, hotels).B. Team Leadership & Management• Manage Sales Team: Oversee the performance of sales executives and territory managers across the regions.(Team of 4 )• Coaching & Training: Train the sales team on product knowledge, sales techniques, and compliance with regulatory guidelines.• Performance Reviews: Conduct regular performance reviews and set Key Performance Indicators (KPIs) for the team.C. Market Analysis & Reporting• Monitor Market Trends: Keep track of industry trends, customer preferences, and competitor activities across the regions.• Sales Reporting: Regularly report sales performance to upper management, including sales figures, market feedback, and potential risks.• Forecasting: Prepare sales forecasts based on historical data and market research.D. Promotional Activities & Events• Coordinate Events: Plan and execute promotional events like tastings, festivals, and launch events at bars, restaurants, and retail outlets.• Collaborate with Marketing: Work closely with the marketing team to align sales initiatives with broader marketing campaigns.• Brand Activation: Ensure strong brand presence through Point-of-Sale materials, promotions, and digital marketing support.
Education
SIES College of Management Studies - India
BMS, Marketing
SIES College of Management Studies - India
Master of Business Administration - MBA, Marketing
Modern English School
Primary & Secondary School, School
S K Rai College
Higher secondary school, Junior High/Intermediate/Middle School Education and Teaching
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