Malven Lazaro
Senior Account Director, Retail & Consumer Goods @Salesforce
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WORK HISTORY
Senior Account Director, Retail & Consumer Goods @Salesforce
CA
Helping our enterprise customers in the retail/consumer goods and HLS industry.
EDUCATION
Southern Alberta Institute of Technology (SAIT)
Bachelor of Business Administration - BBA, Marketing
SKILLS
ABOUT MALVEN LAZARO
To drive sustainable growth, modern customer lifecycles must move beyond static, fragmented engagement toward in-the-moment orchestration fuelled by a unified, real-time data strategy.Over the past decade, I have served as a strategic consultant to business and IT leaders across Canada and globally, advising on the modernization of digital ecosystems to drive operational efficiency and revenue. At Salesforce, my work focuses on the convergence of customer lifecycle strategy and intelligent automation—helping organizations move beyond rigid, one-size-fits-all journeys toward agile engagement that responds to customer behaviour in the moment.Whether you are navigating a digital transformation or seeking ways to scale your team’s impact in a specific use case, I am always open to exchanging perspectives on industry benchmarks and practical value realization.Let’s connect.
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