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Mallory Rose Henig
Senior Manager, Gift Planning and Donor Strategy @Conservation International
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WORK HISTORY
Senior Manager, Gift Planning and Donor Strategy @Conservation International
Arlington, VA, US
Strategic fundraising leader driving growth in legacy giving and direct mail acquisition to strengthen long‑term donor engagement and revenue. Lead Conservation International’s Planned Giving program, overseeing donor stewardship, estate administration, and multichannel legacy marketing. Direct the organization’s full direct mail fundraising strategy, with a focus on acquisition, retention, segmentation, and creative optimization. Manage vendor partnerships and cross‑department collaboration to execute high‑impact campaigns and enhance donor experience. Analyze campaign and program performance to identify opportunities for growth, improve ROI, and expand CI’s supporter base. Supervise the Direct Mail Fundraising Manager and oversee revenue and expense budgets for both Planned Giving and Direct Mail programs.
EDUCATION
Penn State University
B.S., Physical Geography
Penn State University
Postbaccalaureate Certificate, Geographic Information Science
SKILLS
ABOUT MALLORY ROSE HENIG
With nearly a decade of experience in annual giving and eight years specializing in planned giving, I have a proven track record of strategic fundraising leadership and donor stewardship. As a Senior Manager, I’ve led transformative initiatives that have grown direct mail revenue by over 210 percent, expanded our legacy society by 60 percent, and secured over $11 million in bequest revenue—elevating our five-year average by more than 5X. My expertise spans bequest administration, donor relations, budgeting, and data-driven marketing supported by proficiency in Raiser\'s Edge CRM and Microsoft Suite. Recognizing my professional impact, I was recently honored with a MAXI Award for excellence in data-driven fundraising and creative strategy, a speaker at the 2024 Annual Bridge to Integrated Marketing & Fundraising Conference sharing best practices and techniques for growing a planned giving program through direct marketing, and selected for Conservation International’s 2022-23 Rising Women Leadership Development Program—an initiative cultivating future female conservation leaders. I am passionate about advancing mission-driven work that protects nature, combats climate change, and supports wildlife conservation.
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