Maeli Niebles
Director of Digital Marketing @Native Roots Cannabis Co
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WORK HISTORY
Director of Digital Marketing @Native Roots Cannabis Co
Directed digital marketing strategy focused on customer growth, loyalty, and market expansion. Led the migration to a new CRM and loyalty platform, redesigning the rewards program to significantly increase member acquisition, repeat visits, and average order value. Built and developed a high-performing marketing team while implementing advanced segmentation and AI-informed insights to refine campaign strategies across regional markets. Leveraged emerging AI-driven content and discovery trends to expand brand visibility and modernize digital marketing approaches while strengthening customer engagement.
EDUCATION
Florida Gulf Coast University
Bachelor's degree, Marketing/Marketing Management, General
University of South Carolina Aiken
Business Administration and Management, General
SKILLS
ABOUT MAELI NIEBLES
Brand marketing leader with 10+ years of experience scaling global and emerging beauty, skincare, and wellness brands. Expert in translating brand stories into high-impact, full-funnel integrated marketing strategies. Deep experience modernizing marketing through AI and data-driven insights from consumer and industry reports to performance analytics that drive awareness, loyalty, and revenue. Passionate about building culturally resonant brands and teams that connect emotionally and deliver measurable impact.
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