Buck Dutton
Chief Marketing Officer @Native Roots Cannabis Co
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WORK HISTORY
Chief Marketing Officer @Native Roots Cannabis Co
EDUCATION
Berry College
Bachelor of Arts (B.A.), Public Relations/Image Management
SKILLS
ABOUT BUCK DUTTON
I’m a marketing executive with 20+ years of experience spanning Fortune 50 CPG, brick-and-mortar, and highly regulated retail environments. I specialize in transforming marketing organizations, building innovation pipelines, and using data and AI to drive meaningful, measurable growth.Over my career, I’ve led brand, product innovation, pricing, loyalty, and customer experience strategies at scale. At Native Roots, I modernized the marketing organization, launched category-defining products across flower, vapes, edibles, and pre-rolls, and embedded AI-enabled workflows to accelerate speed to market, improve decision quality, and unlock significant efficiency gains. At Procter & Gamble’s The Art of Shaving, I led large-scale innovation and commercialization efforts, including over 100 product launches and the introduction of the world’s first heated razor.I’m known for building high-performing teams, navigating complexity, and balancing creativity with operational discipline. I’m especially passionate about applying modern tools like AI in practical, responsible ways that strengthen brands, improve customer experiences, and drive commercial results.I enjoy connecting with leaders who are thinking about growth, innovation, and what modern marketing leadership looks like in complex environments.
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