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Bussiness Analyst Supporting Product Owner @Santander Portugal
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WORK HISTORY
Bussiness Analyst Supporting Product Owner @Santander Portugal
Collaborating closely with the Product Owner, I played a pivotal role in defining priorities and transforming business and performance goals into actionable deliverables, ensuring alignment with digital marketing objectives. I managed and structured the backlog in Jira, crafting clear and detailed user stories and tasks to drive efficient team execution. Additionally, I tracked performance metrics and leveraged insights to recommend optimizations for campaigns and digital tools, driving continuous improvement in marketing outcomes.
EDUCATION
Faculdade de Ciências da Universidade de Lisboa
Licentiate degree
EDIT. - Disruptive Digital Education
UX/UI Design
ABOUT MADALENA TOMÁS
Business Analyst working closely with business and IT teams to gather requirements, write…
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