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Maci McGraw
Senior Territory Manager - Livestock @Virbac
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WORK HISTORY
Senior Territory Manager - Livestock @Virbac
TX, US
Managed a 5-state territory, driving market expansion and achieving over 150% increase in product placements through strategic partnerships.• Partnered with marketing and technical teams to develop actionable plans, enhancing communication and problem-solving for improved product placement.
EDUCATION
University of Phoenix
Master of Business Administration (M.B.A.), Marketing
Colorado State University
Bachelor of Science - BS, Animal Sciences
University of Phoenix
Leadership
ABOUT MACI MCGRAW
I bring more than 20 years of experience helping animal‑health and agriculture‑focused companies expand markets, launch products successfully, and build strong customer engagement from the ground up. My career has been defined by taking products from zero usage to profitable adoption, using grassroots sales efforts, strategic partnerships, and clear, customer‑centered communication.I specialize in market expansion, product placement, and go‑to‑market strategy, partnering with cross‑functional teams to create actionable plans that strengthen visibility and drive measurable growth. Whether guiding a new product launch, developing an online presence, or aligning sales and marketing efforts, I focus on delivering solutions that are practical, strategic, and built for long‑term success.My work reflects a commitment to strong relationships, hard work, and a deep understanding of how to connect products with the people who need them. I help organizations grow by combining field insight, digital strategy, and hands‑on execution—creating momentum that turns opportunity into sustainable results.
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