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Start for FreeLydia Merritt
Senior Director of Marketing @Privia Health
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WORK HISTORY
Senior Director of Marketing @Privia Health
Oversee Corporate Marketing function to include lead generation, product marketing, business development, content marketing and go-to-market strategy among Health System and Physician audiences. Evaluate the competitive marketplace and analyze differentiators to develop segmentation, positioning & messaging across customer audiences and products. Lead and execute integrated marketing campaigns that support the growth and market strategies essential to support sales goals. Serve as subject matter expert in Privia’s offerings and translate value propositions into compelling narratives that address customer challenges, describe benefits, and differentiate from competitors. Ensure product offering aligns with core audience through focus groups and other feedback mechanisms. Drive awareness, adoption, and engagement through customer nurture plans to support utilization and cross-sell opportunities. Manage performance reporting and present to key stakeholders how marketing efforts contribute to growth, retention and utilization goals.
EDUCATION
Virginia Tech
Bachelor of Science (B.S.), Marketing
Roanoke College
The Management Institute
Virginia Western Community College
Design and Visual Communications, General
SKILLS
ABOUT LYDIA MERRITT
Highly motivated, nationally recognized healthcare marketing professional with more than…
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