Lurnea Seibel

Sr Manager, Brand @Manpower

Decatur, AL, US

Analyze how our brand is positioned in the market and crystallize targeted consumers insights• Take brand ownership and provide the vision, mission, goals and strategies to match up to• Translate brand strategies into brand plans, brand positioning and go-to-market strategies• Lead creative development and create motivating stimulus to get targeted population to “take action”• Establish performance specifications, cost and price parameters, market applications and sales estimates• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)• Coach the team and get the best from everyone• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues• Oversee marketing and advertising activities to ensure consistency with product line strategy• Brainstorm new and innovative growth strategies• Align the company around the brand’s direction, choices and tactics

Binghamton University

Master of Business Administration (M.B.A.)