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Luciana Gardingo Teramoto
Trade Marketing Head @Sanofi
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WORK HISTORY
Trade Marketing Head @Sanofi
Sao Paulo, BR
EDUCATION
ESPM - Pós graduação
Pós Graduação
ABOUT LUCIANA GARDINGO TERAMOTO
I’m Luciana, a professional with nearly 20 years of experience in Trade Marketing, having worked for major consumer goods companies such as Kraft/Mondelez, Kimberly Clark, and Colgate-Palmolive. I am currently Head of Trade Marketing at Sanofi, leading the function for the Vaccines business unit. My journey at Sanofi began in the CHC division (brands such as Dorflex, Novalgina, and Allegra), where I worked for three years before taking on the challenge of creating the Trade Marketing area for Vaccines from scratch. Since then, I have been leading strategic initiatives such as: Development of the Go-to-Market strategy by channel and customer segmentation Definition and prioritization of investments Structuring of the commercial activity calendar Implementation of Joint Business Plans with strategic customers Expansion of the pharmacy channel Creation of point-of-sale materials Training programs for internal teams and healthcare professionals (HCPs) Distributor campaigns Portfolio prioritization I have strong experience in strategic planning, KPI analysis, promotional strategy, and S & OP. I am driven by results and by a deep understanding of customer needs, building strong partnerships and high-performance teams. My mission as a Trade Marketing leader is to create value for customers, patients, and the company, transforming markets and driving sustainable business growth.
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