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Lucas Matoso
Head De Produto @Sales Club
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WORK HISTORY
Head De Produto @Sales Club
Responsible for the conception, positioning, and operations of Sales Club\'s learning products.I lead the Product Marketing of our programs and immersions: I define the strategic positioning of each product, the core market message, and the sales materials used across campaigns — from copywriting to commercial presentations.I also oversee content operations and the participant journey, ensuring that the experience delivered lives up to what is promised in our communication. Result: products with an NPS of 100 — the highest satisfaction score possible — measured consistently across editions.
EDUCATION
Instituto Federal de Educação, Ciência e Tecnologia do Ceará
Bacharelado, Engenharia Civil
ABOUT LUCAS MATOSO
I started creating content on Instagram remotely at the beginning of G4 Educação and after a year working in Marketing, I accepted the challenge of working creating amazing products at G4 but in São Paulo.I spent some time working directly with product delivery, I learned a lot about automating processes, creating reports and being in contact with the Customer.Now my mission as Product Manager is to improve and innovate in two of the most important educational products in the business: G4 Sales and G4 Growth, ensuring their quality and managing the progress of the Projects.
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