Luca Canali
- Role
- Director of Merchandising at World Surf League
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Luca Canali
Creative and strategic Merchandising and Product Leader with extensive international…
Experience
Director of Merchandising
Dec 2022 — Present
Lead Design, Sourcing, Product Development and Planning to execute the merchandising strategy • Manage department budget and P&L and financial planning • Build and execute the product creation calendar • Develop merchandise wholesale offering and go-to-market strategy • Provide creative direction and lead sourcing strategy for all collections • Lead WSL collaborations and royalty-generating partnerships
Education
Trustforte Corp.
Bachelor of Science - BS, Merchandising
Skills
- Trend Analysis
- Textiles
- Marketing Strategy
- Brand Development
- Market Analysis
- Apparel
- Leadership
- Market Research
- Footwear
- Product Marketing
- Sales
- Coaching & Mentoring
- Streetwear
- Data Analysis
- Strategy
- Fashion
- Financial Analysis
- Management
- Pricing
- Luxury Goods
- Sportswear
- Project Management
- Snowboarding
- Creative Direction
- Product Development
- Merchandising
- Brand Management
- Product Management
- Marketing Management
- Strategic Planning
- Marketing
- Action Sports
- Business Development
- Retail
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