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María de Lourdes Padilla Tanco
Head of Data & Research @Iab México
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WORK HISTORY
Head of Data & Research @Iab México
MX
We are the team leading Data & Research at IAB Mexico. We connect CMOs, CDOs, and C-level leaders with actionable insights on AI, CTV, and Retail Media. We design and execute ad spend and effectiveness studies, standardize metrics and measurement frameworks MTA, incrementality, attention), and link results to business decisions. We provide training and strategic support for our partners’ senior teams, accelerating responsible adoption of new technologies, data collaboration, and privacy. Our focus: impact, comparability, and industry best practices.
EDUCATION
Universidad de Ciencias Empresariales y Sociales
Marketing
ABOUT MARÍA DE LOURDES PADILLA TANCO
Data, Analytics, AI, and Product Strategy leader with 20 years of experience in digital…
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