Rachel Lowery

About Rachel Lowery

Rachel Lowery is a communications leader with over 20 years of experience in creating global integrated campaigns that challenge conventional thinking, while connecting to culture. She leads by example and is always getting her hands dirty (even if it means breaking one of her blinged out nails) Whether in creating strategic plans to achieve larger business objectives to managing relationships with reporters, celebrities, athletes, influencers and cross-functional partners to building high-performing teams through empathy – she embodies solutions-oriented leadership.From brand, product, corporate and internal communications to reputation management and investor relations to live events and experiential activation to social media and influencer marketing – she understands the nuance needed to reach across audiences in today\'s changing media, consumer, employee, AI and shareholder landscape.Whether elevating a celebrity-filled Super Bowl spot to reimagining how to host a fun and impactful analyst meeting (yes, this is possible :) to translating complex technology concepts into compelling narratives for everyday consumers – Rachel’s real razzle-dazzle remains in her ability to curate authentic messaging and \"always-on\" moments for the brands, C-Suite executives and talent she supports.Her passion lies in strategically shaping and creating meaningful stories – leveraging creativity, pop culture trends and data to drive brand connection across earned and owned channels. And has secured coverage in impactful news sources like:\"The Today Show,\" The Wall Street Journal,\"Good Morning America,\" People, The New York Times, Associated Press, USA Today, CNN, TIME Magazine, Sports Illustrated, The Los Angeles Times, Variety, WWD, Billboard, Bloomberg, GQ, Parade, Marie Claire, CNET, NPR, CNBC, Verge, Cosmopolitan, Reuters, Engadget, Rolling Stone and various other Substacks, podcasts and newsletters.Currently, Rachel spearheads external storytelling from a brand awareness, thought leadership and crisis communications perspective. She elevates the role Dolby plays in bringing entertainment experiences to life by leveraging industry trends and consumer insights to create compelling product narratives that resonate globally, while driving impact locally – spanning sports to streaming and automotive/music to gaming. Previously, she managed teams, both in-house and at agencies, for brands like Barbie, T-Mobile, Hot Wheels, Frito-Lay, Under Armour and Activision – providing her with a unique global lifestyle, technology, retail and consumer product viewpoint.

Experience

1. Head of Global Communications, Social Media and Influencer Marketing

   Dolby Laboratories

   Apr 2022 — Present · Los Angeles, CA, US

Education

• New York University

  M.A.

• University of the Pacific

  B.A.