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Louisa Maxwell
Director @Nz Marketers
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WORK HISTORY
Director @Nz Marketers
Auckland, NZ
We share a vision for Marketers in New Zealand to grow and in turn help NZ Businesses to grow. NZ Marketers is the network for new marketers to seasoned experts who want to help NZ Businesses thrive and to be part of a community that is passionate about marketing.
EDUCATION
Beaconsfield High School
A levels, English, Maths, Geography, Physics. French, German, Art, Design
University of Staffordshire
Bachelor of Arts (B.A.), Sports & Recreation Management
The Open University
Postgraduate Degree, Marketing Effectiveness
SKILLS
ABOUT LOUISA MAXWELL
An award winning, experienced Marketing Professional (Fellow of the Institute of Marketing) with a proven track record in value creation within cluttered markets. Visionary strategist that has led business transformations through insight-led innovation, driving business growth and customer engagement. Persuasive communicator, effective leader (building high performing teams) and creative innovator / implementer.• Ability to formulate and implement marketing strategies to answer customer need and business goals• Delivering strategy from insight to identify market territories and “white space” in which to grow• Customer targeting & selection and communication strategy development, and Customer lifecycle strategy design and implementation • Results-orientated through-the-line campaign crafting and execution• Stakeholder, staff and supplier engagement strategies to leverage and create powerful networks that deliver resultsSpecialties: Research, Strat planning and value creation, targeting and segmentation, Pricing, PR, DM, TVC production and management, Product buying and price setting, Media Planning, Strategic Marketing Development, Brand Positioning, Channel Development, Sales Promotion, Product Development and sustainability, Rewards & Recognition Programmes & Incentives, Web and text campaigns, New World Media.
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