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Louie Reid
Cold Outreach Lead Generation Manager @Gerrards Insurance Brokers
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WORK HISTORY
Cold Outreach Lead Generation Manager @Gerrards Insurance Brokers
Christchurch City, NZ
Responsible for driving new business opportunities through strategic outbound prospecting and outreach campaigns. Key focus areas include:Researching and identifying potential leads across target marketsCrafting and personalising cold outreach sequences Managing pipelines and tracking performance through CRM toolsTesting and refining messaging to improve engagement and conversion ratesReporting on outreach performance and suggesting improvementsThe role is all about building scalable systems for outreach, experimenting with what works, and turning conversations into real opportunities.
EDUCATION
University of Canterbury
Bachelor of Commerce - BCom, Double Major of Economics and International Business
ABOUT LOUIE REID
As a double major in Economics and International Business, I’m passionate about understanding the dynamics of strategic business growth and the role that local and global partnerships play in shaping successful enterprises.I have proven and valuable experience in multiple forms of lead generation within the commercial and personal insurance sectors, where I’ve developed strong communication and relationship-building skills that help drive client engagement and business results.With a keen interest in business development, insurance, investment and market strategy, I’m eager to continue learning and applying my knowledge to real-world opportunities that create impact.Outside of the classroom and work, I stay active by golfing, running, surfing and fishing. I\'m always eager to learn, connect and have a good yarn - especially over a round of golf!
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