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Lorrie Carter
Senior Director of Existing Customer Acquisitions and Cross-sell Strategy @Best Egg
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WORK HISTORY
Senior Director of Existing Customer Acquisitions and Cross-sell Strategy @Best Egg
Owned the cross-sell and remarketing strategy for existing customers across multiple channels, including email, authenticated web and SMS, with the goal of driving originations and application volume. Built and scaled a high-performing acquisitions marketing team to drive growth in existing customer volume. Launched and optimized digital channels, enhancing customer engagement through targeted and personalized offers. Drove a 40% year-over-year growth in originations from authenticated channels, significantly increasing overall customer share.
EDUCATION
Florida Institute of Technology
Master of Business Administration (MBA), Marketing
William & Mary
Bachelor of Business Administration (BBA), Marketing
SKILLS
ABOUT LORRIE CARTER
As Senior Director of Existing Customer Acquisitions and Cross-sell Strategy at Best Egg, I focus on driving originations and application volume by implementing cross-sell and remarketing strategies across email, authenticated web, and SMS channels. With over 15 years of experience in strategic marketing, I have built and scaled a high-performing acquisitions marketing team and optimized digital channels to enhance customer engagement through targeted and personalized offers. My expertise includes web marketing strategy, mobile marketing, and customer segmentation strategy, which I leverage to create impactful campaigns and streamline customer journeys. My goal is to empower customers to achieve financial wellness by delivering innovative and engaging solutions that drive growth and loyalty.
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