Lorrie Carter
Senior Director, Existing Customer Growth Strategy (Cross-sell, Email & Authenticated Channel Marketing) | Best Egg
- Role
- Senior Director of Existing Customer Acquisitions and Cross-sell Strategy at Best Egg
- Location
- Newport News, VA, US
- LinkedIn followers
- 500 followers
About Lorrie Carter
As Senior Director of Existing Customer Acquisitions and Cross-sell Strategy at Best Egg, I focus on driving originations and application volume by implementing cross-sell and remarketing strategies across email, authenticated web, and SMS channels. With over 15 years of experience in strategic marketing, I have built and scaled a high-performing acquisitions marketing team and optimized digital channels to enhance customer engagement through targeted and personalized offers. My expertise includes web marketing strategy, mobile marketing, and customer segmentation strategy, which I leverage to create impactful campaigns and streamline customer journeys. My goal is to empower customers to achieve financial wellness by delivering innovative and engaging solutions that drive growth and loyalty.
Experience
Senior Director of Existing Customer Acquisitions and Cross-sell Strategy
Dec 2024 — Present
Owned the cross-sell and remarketing strategy for existing customers across multiple channels, including email, authenticated web and SMS, with the goal of driving originations and application volume. Built and scaled a high-performing acquisitions marketing team to drive growth in existing customer volume. Launched and optimized digital channels, enhancing customer engagement through targeted and personalized offers. Drove a 40% year-over-year growth in originations from authenticated channels, significantly increasing overall customer share.
Education
Florida Institute of Technology
Master of Business Administration (MBA), Marketing
1995 — 1999
William & Mary
Bachelor of Business Administration (BBA), Marketing
1991 — 1995
Skills
- Polk
- Segmentation
- Press Releases
- Claritas Cluster, Demographic Profiling
- Business Development
- Digital Marketing
- Public Relations
- Internal Communications
- Media Relations
- Online Advertising
- Blogging
- Lead Generation
- Strategy
- E-Commerce
- Market Research
- Crm Databases
- Leadership
- Rfq Development
- Market Analysis
- Forms
- Sales
- Microsoft Office 2007
- Media Planning
- Email Marketing
- Direct Mail
- Rfp, Rfi and Rfq Development
- Market Planning
- Demographic Profiling
- Advertising
- SEO
- Online Marketing
- Economic Research
- Integrated Marketing
- Marketing Research
- Direct Marketing
- Management
- Team Building
- Microsoft Publisher
- Data Segmentation
- Start-Ups
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