Unifers.ai

Lauren Orchell

Director of Product Marketing @Inspira Financial

Detroit, MI, US
EMAILS
[email protected]
MOBILE NUMBERS
+91 *********19

Signup · Get unlimited contacts

WORK HISTORY

Oct 2024 — Present

Director of Product Marketing @Inspira Financial

View department →

Oak Brook, IL, US

Identify market opportunities, drive product vision, and go-to-market strategies to launch new features and drive adoption and deeper engagement among Partners and Accountholders

EDUCATION

N/A

Central Michigan University

Bachelor of Science (B.S.), Advertising, Marketing, Journalism

N/A

Product Marketing Alliance

Core

N/A

Product Marketing Alliance

GTM Certified Masters

SKILLS

Strategic PartnershipsSales ProcessSalesforce.comSocial MediaCompetitive AnalysisDigital MarketingMarketing StrategySales ManagementForecastingOnline AdvertisingOnline MarketingSEOB2bSalesLeadershipSales OperationsCustomer RetentionMarketingAnalyticsEmail MarketingSemLead GenerationManagementProduct ManagementAccount ManagementSocial Media MarketingCrmProduct DevelopmentTrainingNew Business DevelopmentAdvertisingE-CommerceStrategic Planning

ABOUT LAUREN ORCHELL

Product Marketing leader with 15 years of experience elevating product strategy, product positioning, Go-To-Market Strategy, and Sales Enablement. Proven track record of aligning business goals to shape product strategy and execution. Proficient in the Jobs to Be Done framework. I develop strong value propositions to differentiate products in competitive industries and enable sales teams to exceed goals. Add\'l achievements include- Helping start-ups define and achieve product market fit (PMF)- Developing and executing go-to-market strategies for several product launches- Win/Loss Analyses

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.