Chris Ayres
Digital Marketing Manager @Inspira Financial
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WORK HISTORY
Digital Marketing Manager @Inspira Financial
As Digital Marketing Manager, I oversee the strategy and execution of core digital channels, including website, analytics, and email marketing, while also driving initiatives in marketing technology and operations that enable scalable and data-driven marketing performance-Own website strategy, content management, and vendor relationships, including leading the transition of a multi-million-dollar website from vendor-managed to in-house ownership, saving over $2.5M annually and completing the transition 10 months ahead of schedule-Direct marketing analytics and KPI reporting for leadership teams, reducing reporting time by 60% through streamlined processes and automation, while managing data collection infrastructure across paid media, social, and customer portals-Lead the email marketing channel, including Salesforce Marketing Cloud contract renewal, nurture and lead scoring initiatives, and personalization strategies-Develop a cross-channel revenue attribution framework, including UTM governance, process standardization, and a centralized dashboard that ties marketing activity to pipeline and revenue outcomes-Manage SEO strategy in collaboration with content teams, maintaining top-5 SERP rankings for all targeted keywords despite reduced content production and paid media spend-Partner with senior leadership across Marketing, Product, and Technology to align platforms, processes, and strategy. Led the cross-functional team developing an enterprise marketing technology strategy, building alignment across stakeholders and supporting long-term scalability-Connect data, platforms, and processes across B2B and B2C marketing efforts to deliver measurable impact and enable marketing teams to work smarter, faster, and more effectively.
EDUCATION
Full Sail University
Bachelor of Science (B.S.), Digital Arts
Tampa Baptist Academy
High School Diploma
SKILLS
ABOUT CHRIS AYRES
Marketing Operations Leader | Digital Strategy Innovator | MarTech EnthusiastWith over a decade of experience bridging web development and marketing operations, I bring a unique blend of technical expertise and strategic leadership to drive digital transformation and marketing efficiency. My focus lies in using data-driven insights to inform strategy, streamline workflows, and optimize digital experiences.I’m passionate about leveraging marketing technology to build connected systems that empower teams to make informed decisions. By implementing automated reporting, enhancing digital infrastructure, and integrating data sources, I help marketing teams unlock valuable insights and increase efficiency.Looking ahead, I am focused on advancing into a Director-level role within Marketing Operations, where I can continue to build high-performing teams, optimize marketing tech stacks, and drive measurable results through strategic innovation.Let’s connect and exchange insights on marketing operations, digital strategy, and MarTech innovation!Now, with all that keyword laden professional jargon out of the way, let\'s talk about me as a person! The first half of my childhood was in a military family and we moved around quite a bit. By the time I finished 7th grade, I had been in 6 different schools! At that point, we had moved to Tampa and I finished 7th grade and all the way through high school at the same school. The second half of my childhood couldn\'t have more opposite from the first half!My wife and I have 5 kids, 1 dog, 3 cats, and a snake. We currently live in the Austin, Texas area where it\'s too damn hot all the time! I\'d rather be in the mountains, preferably in Colorado! When not on the clock I enjoy woodworking, trail \"hiking\", video games, rockets & space, F1, and in a strange turn of events I recently got into Magic The Gathering. I was diagnosed with Celiac in the fall of 2023 and I\'m still bitter about it, so please understand when I complain about missing bread and fried things.There\'s still about 600 characters left to use, but there\'s a good chance nobody has even read this far anyway. If you did, shoot me a message with your favorite gluten-full snack so I can live vicariously through you getting to enjoy it. That\'s not weird, is it? Oh well.
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