Lonny James Ruben

About Lonny James Ruben

Hey, I’m Lonny! I thrive at the crossroads of entrepreneurship, wellness, and creative innovation. As a 3X INC founder with ventures in the health-focused and plant-based markets, my businesses like Bunny James Boxes and VeganCuts have carved out niches that not only serve up delightful experiences but also promote a sustainable, healthy lifestyle.My entrepreneurial journey kicked off after impactful stints at United Natural Foods and Ripple Foods, where I learned strategy and business development in the food and beverage sector. These roles were my training ground, providing me with invaluable insights and the foresight needed to launch businesses that reflect my passion for wellness and ethical consumerism.At Bunny James Boxes, we curate snack boxes that cater to any dietary need you can think of—vegan, keto, gluten-free, you name it—delivering joy and health right to your door. And at VeganCuts, we connect consumers with the best in vegan beauty, snacks, and wellness, making plant-based living accessible and fun.But it’s not just about building companies; it’s about building lives—including my own. As a performance coach, I guide fellow CEOs and executives through the often turbulent waters of leadership and personal well-being. With a focus on mental resilience and sustainable practices, I help leaders scale their businesses without sacrificing their health or happiness.Outside of work, I\'m a family man, balancing life as a husband and father with the demands of my entrepreneurial ambitions. This dual role fuels my drive to foster environments where professional success and personal fulfillment aren\'t just possible—they\'re expected.Currently based in Phoenix, I\'m always looking to connect with peers aiming to blend success with significance. Whether you’re seeking advice, inspiration, or just a bit of camaraderie in your entrepreneurial journey, let’s link up.

Experience

1. CEO

   Vegancuts

   Apr 2023 — Present · Salt Lake City, UT, US

   VeganCuts is a curated online marketplace that connects consumers with the best in plant-based living. Offering monthly snack, beauty, and wellness boxes, VeganCuts simplifies the vegan lifestyle by delivering ethical, cruelty-free, and delectable products right to your door.

Education

• The McCain Institute for International Leadership

  International Politics

  2013 — 2014

• Arizona State University

  Bachelor of Liberal Arts