Lois R.
Digital Media Manager @Gap Inc.
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WORK HISTORY
Digital Media Manager @Gap Inc.
San Francisco, CA, US
Lead strategy and execution for Encore Membership social channels•Drive audience growth, engagement, and brand awareness through data-driven content•Own content calendar, publishing, and day-to-day community engagement•Tap into trends, cultural moments, and hashtags to keep the brand relevant• Partner cross-functionally to brief and launch integrated campaigns across social and digital touch points• Analyze performance metrics and optimize content and campaigns based on insights• Conduct audience and competitive research to inform strategy and identify new opportunities• Support broader marketing initiatives with social-first thinking and scalable processes
EDUCATION
The Book Shop LA - School For Ads
Advertising, Copy Writer
Los Medanos College
Associate of Arts (A.A.), Journalism
San Francisco State University
Bachelor's degree, Broadcasting Electronic Communications Arts
ABOUT LOIS R.
Entertainment Social Media Manager with 8+ years of experience building brand voice, growing fandoms, and driving engagement across TV, film, and streaming.
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