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Start for FreeLogan McDill
Senior Account Executive @One10
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WORK HISTORY
Senior Account Executive @One10
Troy, MI, US
Grew business through upsell opportunities and pitching new initiatives, resulting in expanded scopes and increased client investment. Led execution of integrated marketing campaigns across consumer and dealer networks, increasing program engagement and customer participation. Designed and refined CRM-based strategies that improved data accuracy and campaign targeting, enhancing personalization and reporting efficiency. Ensured high-quality deliverables by coordinating cross-functional teams and enforcing ISO quality standards. Leveraged data analytics platforms to monitor KPIs, uncovering actionable insights that drove ROI improvements. Executed sponsorships and events aligned to brand messaging, enhancing customer engagement and visibility at key dealer and consumer touchpoints.
EDUCATION
Walsh College
Master of Science - MS, Marketing
Walsh College
Master of Business Administration - MBA, Finance
Wayne State University
Bachelor's degree, Public Relations, Advertising, and Applied Communication
ABOUT LOGAN MCDILL
I am a results-driven marketer with a background in finance and communications. I am…
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