Loc Sondheim

WORK HISTORY

EDUCATION

SKILLS

ABOUT LOC SONDHEIM

Pre/Production/Post || Digital and Traditional Ad Sales || Integrated and Custom Promotional Opportunities || Mass Sales and Marketing || Digital Distribution || Syndication Sales || Business and Brand Development || PR || Licensing and Merchandising || Partnerships || Content || Social Senior media executive with 15+ years of experience leading global distribution, monetization, and studio operations across digital and linear platforms. Currently Executive-in-Charge of Production and Studios at World Poker Tour, overseeing distribution, ad sales, partnerships, social teams and end-to-end content strategy.Drive global distribution strategy across OTT/FAST, MVPD, and linear platforms, negotiating high-value carriage and platform deals directly with C-suite stakeholders, expanding global footprint to 150M+ HH across 120+ countries, driving 400% revenue growth. Structures and closed high-impact distribution deals, positioning WPT as a premiere launch partner across emerging platforms and streaming ecosystems. Lead ad sales, ad operations, product, programming, research, and social teams, optimizing monetization through advanced ad product strategy and platform expansion. Brokered strategic partnerships across entertainment and sports, driving business development and long-term growth initiatives.Built and scaled owned-and-operated app ecosystem, serving as Head of Product to expand direct-to-consumer distribution and revenue opportunities. Spearheaded launch of branded channels across multiple digital and traditional platforms, significantly expanding reach and revenue streamsOwn full P&L, including forecasting, budgeting, and performance reporting for studio operations, distribution initiatives, new content team and social teams.Developed new content formats beyond traditional TV, including social-first programming and commerce integration (ShopWPT), unlocking incremental revenue streams.Proven track record across Warner Bros. DC Entertainment, and Electronic Arts, driving pricing strategy and global partner relationships.Trusted advisor to tech developers and strategic partners across media, sports, and emerging platformsA creative at heart and always hungry to learn more, and do more.