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Elizabeth Campbell

Principal Consultant @Aptitude 8

Lake Forest, CA, US
MOBILE NUMBERS
+13•••••••40

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WORK HISTORY

May 2025 — Present

Principal Consultant @Aptitude 8

EDUCATION

2002 — 2006

Webster University

Advertising/Marketing Communications

SKILLS

Brand DevelopmentIdentity DevelopmentPromotional Material DesignCollateral Material DevelopmentCampaign PlanningCampaign DevelopmentMarketing StrategyGraphic DesignSocial Media MarketingBrand ManagementPackagingMedia PlanningMedia BuyingCommunications StrategyStrategic CommunicationsStrategyNew Business DevelopmentBranding & IdentityTrade ShowsCampaignsMarketingSocial MediaStrategic PlanningCampaign Plans

ABOUT ELIZABETH CAMPBELL

I’m a Revenue Operations leader who enjoys making complex systems clearer, more usable, and more supportive of the people relying on them. For nearly 20 years, I’ve worked across data, systems, and go-to-market teams to help organizations scale in ways that feel intentional rather than chaotic.My experience spans RevOps leadership, enterprise CRM architecture, analytics, and GTM systems strategy, with a deep focus on HubSpot and complex, multi-entity environments. I’ve led the design and governance of revenue systems across Sales, Marketing, and Customer Success, built and mentored operations teams, and partnered closely with executives to turn data into decisions teams actually trust.I tend to do my best work in environments where growth brings real complexity. I’ve consolidated sprawling CRM ecosystems, built KPI and forecasting frameworks from the ground up, and helped teams move from reactive reporting to clearer, more confident execution. I care a lot about data governance and scalability, but just as much about whether systems make people’s day-to-day work easier.I operate as a player-coach by nature. I like setting direction, but I also stay close to the work so I can spot friction early and help teams remove it. I believe the strongest operations functions balance structure with empathy and clarity with flexibility.At the end of the day, I’m motivated by building systems that support meaningful work. When operations are thoughtfully designed, teams can focus less on navigating tools and more on the impact they’re trying to make.I enjoy connecting with people who care about building thoughtful systems, asking good questions, and doing work that matters.

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