Liza Chopra
Growth Marketing @ JioHotstar
- Role
- Content Marketing & Creative Comms (On-app) - Growth at Disney Hotstar
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Liza Chopra
As a part of the Growth Team at JioHotstar, I drive platform success for titles across Hindi & English markets while leveraging data analysis to monitor, track and optimise the results. In my previous roles, I\'ve worked on collaborations with brands & creators, social media, communication strategy, CRM and more. I\'m passionate about the ever evolving marketing trends especially the integration of AI to bring efficacy in the campaigns. I actively learn and integrate human-in-appeal approach of AI to enhance user experience and fulfill team\'s objectives.Be it from a creative lens or strategical mindset - My aim and vision remains to scale businesses from 0 -> 100 and ones already at a 100 to I believe in treating every campaign/launch as a new startup - one that needs its build, users, retention, engagement, funds and more right from the scratch with the privilege of having some strong-proven data records. Are you a person curious about marrying tech, creative and business? let\'s connect and brainstorm!Are you someone in any other field? let\'s connect and learn!
Experience
Content Marketing & Creative Comms (On-app) - Growth
Aug 2024 — Present · Gurugram, IN
Driving platform success and GTMs for Hindi & English launches across studios along with project management for Lifecycle management campaigns and communication across on-platform & off-platform channels.Additionally, monitoring and problem-solving for all platform campaigns.Key titles - IPL, Champions Trophy, Coldplay, Criminal Justice 4, Taaza Khabar 2, The Last Of Us 2, Inside Out 2, Mufasa, The Bear, The White Lotus & more.
Education
Rukmini Devi Public School
Commerce with Maths, Business/Commerce, General
2008 — 2020
Sri Guru Gobind Singh College Of Commerce
Bcom Hons, Business/Commerce, General
2020 — 2023
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