Lisha Desantis

WORK HISTORY

EDUCATION

ABOUT LISHA DESANTIS

Strategic, Data-Driven Executive Leader, leveraging technology, business intelligence, and operational expertise to drive organizational effectiveness. Known for collaborating with executives, advising senior leadership, and leading cross-functional global teams to improve efficiency and align with organizational goals, driving growth.High Impact Results:@ Convey Health Solutions- Expanded Convey’s marketing department, supporting revenue growth from $100M to $300M just over six years- Built international marketing department from ground up- Drove annual revenue to over $16M in just 2 years, with annual recurring revenue exceeding $40M.@ GoCheck Kids- Boosted marketing\'s impact on sales pipeline by 10% and closed-won deals by 5%- Developed and operationalized the targeted ideal customer profile (ICP) throughout organization, expanded contact database by 12k, and successfully pinpointed top 10 target accounts.@ Teguar- Rapidly grew pipeline by leveraging ICP and data-driven marketing to increase engagement and sales- Cut Google Ads cost per acquisition (CPA) by 70% and launched company’s first data-driven omni-channel marketing campaign- Led cross-functional rollout of enterprise CRM with focus on leveraging AI- Introduced the first go-to-market (GTM) plan for new product launches- Pioneered AI, generating significant marketing efficiencies. Core Competencies- Strategic Planning- Operational Efficiency- Executive Collaboration- Cross-functional Leadership- Project Management- Organizational Development- Go-To-Market Strategies- Customer Acquisition, Client Acquisition- Lead Generation, Demand Generation- Business Development- Forecasting, Budget Planning- CRM Technology, Sales Automation, Marketing Automation- RFP Management- Data-Driven Decision Making- Analytics, Reporting, Market Research- Stakeholder Management- Vendor Management- Budget Management- International Team Building & LeadershipHigh-level Tech Stack- Salesforce including CRM, leads, CPQ, forecasting, Pardot (super admin)- HubSpot Enterprise CRM including sales, marketing, & forecasting, content, and customer service hubs (super admin)- NetSuite including CRM, ERP, sales, accounting, financial planning, supply chain, warehouse, procurement and commerce (super admin excluding accounting)- Contract/proposal tools: Ironclad & DocuSign- Prospecting: 6sense, DemandBase, IQVIA, Definitive Healthcare, RocketReach & Apollo.ai- AI tools: Jasper.ia, ChatGPT, Claude, Grok- Project management: Wrike, Asana, Monday.com