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Lisa Sarazin
Director of Product Marketing, Content & Brand @demandDrive
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WORK HISTORY
Director of Product Marketing, Content & Brand @demandDrive
EDUCATION
University of Ottawa
Bachelor of Commerce, Specialization in Marketing
SKILLS
ABOUT LISA SARAZIN
I’m a marketing leader who loves turning complex ideas into clear, compelling stories that win customers and drive business growth. Throughout my career, I’ve helped SaaS and B2B companies define their positioning, launch products that customers love, and build GTM strategies that actually move the needle.I specialize in:• Product marketing that drives growth: From messaging and positioning to sales enablement and competitive strategy.• Go-to-market leadership: Shaping launch plans, managing cross-functional teams, and making sure new products and features land with impact.• Team development and leadership: Mentoring marketers, fostering collaboration across sales, product, and marketing, and creating an environment where people do their best work.• Data-driven decisions: Balancing creative instincts with market insights, customer research, and performance metrics to steer strategy and prove ROI.• Executive-level collaboration: Partnering with leadership to align marketing with company goals, open up new markets, and accelerate revenue growth.Outside of work, I enjoy exploring the outdoors through camping, canoeing, biking, and walking. I’m deeply passionate about doing my part to minimize my environmental footprint and fight climate change. I aspire to work with companies and teams that are dedicated to making a positive impact on our planet and people.Send me a message if you\'d like to connect!
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