Lisa Pertz

Product Manager @Marvin

Eagan, MN, US

Develop and substantiate a point of view on how to generate incremental growth, in line with the product strategy for core fenestration product line. Perform product marketing fundamentals to assist decision making in project prioritization and innovation processes.Actively participate in portfolio level project review and selection processWork alongside product management team to pressure test and gather customer and market needs, including synthesizing market research data, voice of customer, voice of sales, market, and competitive trends; monitor and manage product option sales informationProvide marketing leadership to cross-functional development teamsRepresent Voice of the Customer through a Stage-Gate product development processEnsure project teams quickly reach decisions that help balance customer and business objectivesTranslate product launch core benefits to inform successful go-to-market strategiesOwnership of pricing strategy for each new product launch, with assistance of Pricing DepartmentSupport departmental improvement initiativesAct as internal expert on assigned products and/or focus areasAssist marketing to create messaging that accurately communicates product differentiationMaintain thorough understanding of competitive product line strengths and weaknesses

Luther College

Bachelor of Arts (B.A.), Management, Communication Studies