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Lisa Fletcher
Marketing & Business Development Account Executive @Northside Hospital
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WORK HISTORY
Marketing & Business Development Account Executive @Northside Hospital
US
Spearheaded strategic growth campaigns across key service lines, driving an increase in repeat and new patient volume and surpassing annual volume growth targets YoY, contributing to multimillion-dollar revenue gains.• Developed and executed market launch strategies for new imaging technologies, resulting in an increase in referring provider engagement and accelerated time-to-revenue post-launch.• Led cross-functional sales enablement initiatives to expand market share, increasing service line utilization year over year across target geographies.• Built and managed a pipeline of physician and executive relationships, generating new business opportunities and influencing high-value referral patterns. • Conducted in-depth market intelligence and competitive analysis to shape go-to-market strategies, optimize pricing models, and identify growth opportunities with an estimated ROI.
EDUCATION
Western Governors University
Bachelor of Business Administration - BBA
SKILLS
ABOUT LISA FLETCHER
As a healthcare marketing and business development professional, my focus is referral…
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