Lisa Barry
Director Digital Media Analytics @Vertex Pharmaceuticals
Berlin, MA, US
EMAILS
l••••••••@vrtx.com
MOBILE NUMBERS
+15•••••••27
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WORK HISTORY
May 2025 — Present
Director Digital Media Analytics @Vertex Pharmaceuticals
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Boston, MA, US
EDUCATION
N/A
Bentley University
Master of Business Administration (MBA), Finance
SKILLS
Web AnalyticsManagementDirect MarketingLeadershipEmail MarketingMarketing StrategyData WarehousingCrmDatabase MarketingMarketingAnalyticsStrategyE-CommerceAnalysisBusiness ObjectsBusiness IntelligencePpcData Modeling
ABOUT LISA BARRY
Analytics professional with extensive experience leading analytical teams. Expertise includes attribution modeling, incrementality A/B testing, latency curves, and optimal reach/frequency analysis. Fluent in measuring marketing effectiveness in online and offline vehicles.
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