Lisa Barry

Director Media Analytics

Role: Director Digital Media Analytics at Vertex Pharmaceuticals
Location: Berlin, MA, US
LinkedIn followers: 500 followers

Information TechnologyView LinkedIn profile

About Lisa Barry

Analytics professional with extensive experience leading analytical teams. Expertise includes attribution modeling, incrementality A/B testing, latency curves, and optimal reach/frequency analysis. Fluent in measuring marketing effectiveness in online and offline vehicles.

Experience

Director Digital Media Analytics
Vertex Pharmaceuticals
May 2025 — Present · Boston, MA, US

Education

Bentley University
Master of Business Administration (MBA), Finance

Skills

Web Analytics
Management
Direct Marketing
Leadership
Email Marketing
Marketing Strategy
Data Warehousing
Crm
Database Marketing
Marketing
Analytics
Strategy
E-Commerce
Analysis
Business Objects
Business Intelligence
Ppc
Data Modeling

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