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Lisa Ajdini
AVP, Digital Experience, Mobile App Product Manager @Credit One Bank
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WORK HISTORY
AVP, Digital Experience, Mobile App Product Manager @Credit One Bank
Las Vegas, NV, US
Developed and executed comprehensive web and mobile app strategies, enhancing user engagement and driving revenue growth. • Collaborated with cross-functional teams to define and implement features that elevate customer experience and align with marketing initiatives. • Managed the Mobile App Roadmap, leading enhancements focused on data-driven priorities and customer experience improvements.• Oversee the teams responsible for UX Content, UX Research, and Digital Analytics.
EDUCATION
University of Michigan
BBA, Marketing
ABOUT LISA AJDINI
With over 15 years of experience, I specialize in driving digital transformation, customer engagement, and mobile-focused strategies. At Credit One Bank, I am product owner, leading web and mobile app strategies, collaborating across teams to improve and enhance our mobile app, enhance customer experiences, increase engagement, and achieve business goals. My role includes managing the Mobile App Roadmap, orchestrating UX research and content, and prioritizing data-driven enhancements that align with organizational objectives. Previously, I contributed to significant growth in mobile app KPIs, campaign performance, and revenue at Caesars Entertainment, pioneering projects such as RCS and location-based marketing pilots. Known for product management expertise and a focus on CX, I aim to deliver seamless, impactful digital experiences that align with both customer needs and strategic goals.
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