Lino Crelier
Salesforce Marketing Cloud Consultant @Capgemini
Signup · Get unlimited contacts
WORK HISTORY
Salesforce Marketing Cloud Consultant @Capgemini
London, GB
Currently working as a Salesforce Marketing Cloud Consultant, specializing in Salesforce CRM and Marketing Cloud implementation and solutions. Involved in the delivery of a platform migration and multiple customer experience transformations for established clients. Key contributions- Led teams of up to 7 developers and BAs to implement Marketing Cloud and deliver Email, SMS, Push and Direct Mail campaigns- Acted as QA lead and supported in the training and transition of testing to a DevOps model- Assisted in the development and maintenance of multiple bespoke applications, with a particular focus in send tracking and reporting- Established robust data-quality measures- Developed a multitude of solutions to streamline marketers\' abilities to self-serve and report (automated blackout periods, control group tracking, error alerts and more)- Email content build and optimisation across ESPs- Delivered training and advice on platform usage & best practices (including regulations, e.g. GDPR) to both clients and fellow consultants- Assisted in integration with external platforms and data warehouses.
EDUCATION
University of Warwick
Bachelor of Arts - BA
ABOUT LINO CRELIER
A x13 certified Salesforce Marketing Cloud and Pardot (MC Account Engagement) Consultant with 5 years of experience, Lino has assisted in the design and delivery of multiple global marketing campaigns. He specialises in Marketing Cloud, being knowledgeable in both SQL and AMPScript. Lino brings creative problem solving and critical thinking skills to best deliver marketing solutions, be it through optimisation of existing systems or in the creation of bespoke processes to support business goals.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.