Lina Bergfeldt Geb. Lubenska
Head of Sales @Uniwunder
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WORK HISTORY
Head of Sales @Uniwunder
Dresden, DE
Built the company’s sales function from scratch, establishing structured processes and ownership across the entire sales funnel.• Implemented Salesforce as central sales platform, introducing pipeline transparency and KPI-based reporting, replacing Excel-based workflows.• Rebuilt and developed the sales team, improving performance and establishing a strong core team for future growth.• Created an outbound and email-driven lead generation engine, enabling predictable lead flow independent from marketing activities.• Introduced structured sales processes and coaching across prospecting, qualification and closing, forming the foundation for scalable revenue growth.• Established performance routines and KPI frameworks to prepare the organization for predictable sales execution.
EDUCATION
Technische Universität Dresden / TU Dresden
Bachelor of Arts (B.A.), sprach-,kultur- und literaturwissenschaft
Universität Passau / University of Passau
Master of Arts (M.A.), international culture and business studies
Dr. Bock Coaching Akademie
Business Coach (DBCA)
SKILLS
ABOUT LINA BERGFELDT GEB. LUBENSKA
I build scalable revenue organizations in growth-stage B2B SaaS environments.With more than 10 years of experience across sales leadership and commercial growth roles, I specialize in turning founder-led or fast-growing sales functions into structured, predictable revenue engines. My focus is on building strong teams, clear operating frameworks, and KPI-driven systems that enable sustainable growth.Having started my career in hands-on sales roles, I have worked across the full commercial funnel — from prospecting and closing to account development and leadership. This allows me to combine strategic thinking with operational understanding and to translate growth goals into execution that works in real life.Today, my work centers around scaling revenue through structure, clarity, and people. I build high-performing teams, implement scalable processes, and align Sales, Product, and Marketing to create measurable business impact.My leadership style is coaching-driven and people-first. As a certified Business Coach, I believe sustainable performance comes from clarity, ownership, and trust. I focus on helping teams grow in confidence and capability — because strong teams consistently drive stronger pipeline, better deal execution, and long-term revenue growth.I am often the bridge between leadership strategy and operational teams, translating complex business goals into actionable execution and helping organizations scale without losing culture or speed.Focus areas• Building and scaling B2B revenue organizations• Coaching and developing high-performing teams• KPI-driven sales leadership & performance management• Cross-functional alignment & stakeholder leadership• Go-to-market execution and sustainable revenue growth
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