Lillemor Hartzell
Consumer Behavior and Marketplace Studies with Certificate in Digital Studies Student at the University of Wisconsin-Madison
- Role
- Co-vice President at The Vault
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Lillemor Hartzell
As a junior at the University of Wisconsin-Madison pursuing a degree in Consumer Behavior and Marketplace Studies with a certificate in Digital Studies, I am passionate about combining creativity and strategic insights in marketing, branding, and event management. My role as Co-Vice President at The Vault UW Madison has allowed me to lead an organization of over 400 students, collaborate with industry professionals, and oversee the planning and execution of over 50 events and workshops. Previously, I served as Creative Lead for The Vault, where I contributed to developing design assets and organizing creative workshops. My internship at Progressive Systems further honed my branding and SEO skills, including the launch of a Shopify-based brand storefront. With a strong foundation in leadership, branding, and digital tools, I am eager to continue driving impactful initiatives in the fashion and marketing industries.
Experience
Co-vice President
Jan 2025 — Present · Madison, WI, US
Organized a fashion show in collaboration with the Frank Lloyd Wright Foundation by maintaining consistent meetings to follow branding guidelines to smoothly operate a show showcasing over 300 models and student designers, for thousands of attendees- Orchestrate 50+ events and workshops through strategic networking with industry professionals, fostering collaboration and knowledge exchange for members- Manage executive team and committees: event management, finance, marketing, journalism, membership by regularly hosting meetings to discuss current committee expectations in order to involve each of the 400 members- Maintain the website using Squarespace, ensuring seamless user experience and up-to-date content including graphic design posts using the Adobe Creative Suite and marketing them on various social platforms receiving on average over views- Produce regular emails using Brevo to alert members of upcoming events and happenings, experimenting with subject headers to receive high open rates.
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