Lilian P.

WORK HISTORY

EDUCATION

ABOUT LILIAN P.

I am an analytical and strategic digital professional. I enjoy the challenges of website and app innovations, digital marketing technology, UX and CX, process improvement, and analytics to drive better customer experience. I work with stakeholders and the project team to deliver various digital initiatives and services to enable the aggressive growth of online channels. Specialties- Agile & Waterfall Project Management Methodologies- UX and CX Management- A/B Testing and Multivariate Testing- E-Commerce Platform Development and Management- Operational & Business Process Optimisation- Website and App Production and Content Management System (Team Site, Sitefinity, Adobe Experience Manager, and SharePoint)- Product Development, QA, UAT/PAT, and Go-To-Market Management- Stakeholders and Vendors Engagement and Relationship Management- Programming (HTML, Javascript, CSS, SQL, etc.)- Adobe Photoshop, InDesign, Illustrator, Dreamweaver, etc- Data Analytics and Customer Insights- Digital Marketing, e.g. SEO, SEM, EDM, and affiliate marketing, VersaTag, social media- Google Marketing Cloud and Google Platform Services, e.g. Google Analytics, Google Tag Manager (GTM), Google Webmaster, Google Adword, Optimize, Data Studio, Google My Business- Adobe Marketing Cloud, e.g. Site Catalyst/Adobe Analytics, Adobe Test & Target, Adobe Audience, Adobe Experience Manager (AEM)- Extensive Business Intelligence (BI) experience and visualisation platforms, e.g. Oracle Brio, IBM Cognos, Power BI, Tableau, etc- Experience in Customer Experience Management Platform and VOC, e.g. Medallia, RightNow Live Chat, and OptionLab