Leslie Baran
Director of Integrated Marketing @Deltek
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WORK HISTORY
Director of Integrated Marketing @Deltek
EDUCATION
Suffolk County Community College
Associate of Science (A.S.), Communication and Media Arts
Commonwealth University-Lock Haven
Bachelor's degree, Journalism
SKILLS
ABOUT LESLIE BARAN
Passionate about blending data, technology, and storytelling to create integrated marketing campaigns that drive demand, accelerate pipeline, and deliver measurable impact. Skilled at leading cross-channel programs that align strategy with execution across every stage of the buyer journey.Most recently focused on AI-powered marketing, leveraging predictive analytics to sharpen targeting, personalize buyer experiences, and optimize campaign performance. Experienced in integrating automation platforms with go-to-market strategies to scale execution and shorten sales cycles.Recognized for building and leading agile, cross-functional teams that unite marketing, sales, and product. Known for translating complex insights into strategic actions by balancing data with creativity to orchestrate cohesive, high-performing campaigns.A collaborative leader and effective communicator with a proven track record of influencing executive stakeholders, championing innovation, and delivering consistent results in fast-paced, high-growth settings.Core strengths include: Integrated Campaign Strategy and Execution | Demand Generation and Pipeline Growth | Data-Driven Go-To-Market Strategy | Sales and Marketing Alignment | Marketing Automation and Martech Optimization | Predictive Analytics and Personalization at Scale | Brand Positioning and Thought Leadership | High-Performance Team Building and Leadership
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