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Lenya McGrath
Senior Creative Manager, Integrated Marketing Communications @Chewy
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WORK HISTORY
Senior Creative Manager, Integrated Marketing Communications @Chewy
Boston, MA, US
Grew my in-house integrated marketing experience at a Fortune 500 company, serving as creative program lead for vendor-funded campaigns and Chewy Claus brand activation during a key holiday retail period. Oversaw omnichannel campaign execution across OTT/OLV, digital, social, site, activations, audio, performance, affiliate, and organic social channels. Partnered with brand, creative, channel, PR, and program teams to align messaging with consumer insights and seasonal brand moments. Directed stakeholder approvals, campaign timelines, and asset orchestration to deliver integrated, consumer-first storytelling at scale.
EDUCATION
TAFE NSW
Bachelor's degree, Marketing/Marketing Management, General
SKILLS
ABOUT LENYA MCGRATH
Brand and integrated marketing specialist with in-house and global agency experience growing Fortune 500 consumer goods brands across U.S, U.K, and Australian markets. 15+ years of experience shaping culture-defining B2C and B2B brands through big creative thinking, audience-first strategy, integrated communications planning, and campaign execution. Known for marrying creative ambition with commercial impact—crafting connected user journeys, aligning messaging to touchpoints, and optimizing performance across owned, earned, paid, and shared media.CORE COMPETENCIES INCLUDE:• Strategy: Brand and creative strategy, go-to-market planning, competitive positioning, and market research.• Marketing & Communications: Integrated marketing programs, Cross-channel campaigns, brand management, customer engagement and retention.• Product Marketing & Development: Product launches, line extensions, and co-branding partnerships.• Digital Transformation & Innovation: Digital transformation, AI-driven innovation, e-commerce, and experience design.• Team & Operational Development: Cross-functional collaboration, talent development, and budget management
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