Lennie Lafaurie
Digital Marketing Manager @Partner Engineering & Science, Inc.
Signup · Get unlimited contacts
WORK HISTORY
Digital Marketing Manager @Partner Engineering & Science, Inc.
Torrance, CA, US
Oversee website strategy, performance optimization, and multi-channel search visibility for an engineering consulting firm, managing site health, conversion optimization, and content strategy across traditional and AI-powered search platforms. Serve as the primary contact for all aspects of the organization\'s website(s), handling a range of responsibilities that may include web management, routine site and content maintenance, and various updates to ensure sites align with the goals and objectives of the company.• AI Search Innovation: Pioneered multi-channel strategy incorporating LLM platform optimizations, successfully testing \"Consulting\" & related buyer keyword modifiers that promoted service pages in -** Google\'s AI Overviews — overcoming typical AI preference for thought leadership content• Content Strategy & Execution: Developed and optimized a comprehensive waterfall content strategy across digital and print channels, incorporating SEO best practices, brand messaging, and EEAT principles• Website Management: Managed multiple websites, ensuring site health, high-quality content, and better user experience, while maintaining high search visibility• Analytics & Insights: Architected custom reporting dashboards in GA4, SEMrush, BrightEdge, and Looker Studio, providing actionable insights for stakeholder decision-making• Competitive Intelligence: Conducted in-depth keyword research and competitive analyses to identify visibility opportunities and inform content development• Agency Partnership: Managed relationships with external web development agencies and coordinated with in-house technical teams to ensure project alignment• Technical Environment: WordPress, YoastSEO Pro, RankMath SEO, Oxygen Builder, Elementor, GA4, SEMrush, BrightEdge, Google Search Console, and various SEO tools and analytic platforms.
EDUCATION
Westlake High School
High School Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program
McNeese State University
Bachelor's Degree, Mass Communication - Print Journalism
ABOUT LENNIE LAFAURIE
Digital Marketing Leader | SEO • AEO • GEO • AI Optimization15+ years driving organic growth across enterprise websites, regulated industries, and complex content ecosystems. I specialize in bridging traditional search with emerging AI platforms — building multi-channel strategies that convert visitors into leads.Known for leading high-performing teams of writers, designers, and developers, and for building the workflows that keep content consistent across flagship sites, microsites, and every channel in between.Always interested in new opportunities for Sr. Manager or Director-level roles in SEO (AEO, GEO, AIO, LLMs), Content Strategy, & /or Web Strategy — where search expertise meets business impact.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.