Erika Haberlen
Head of Marketing, Principal @Partner Engineering & Science, Inc.
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WORK HISTORY
Head of Marketing, Principal @Partner Engineering & Science, Inc.
Torrance, CA, US
I lead Partner’s marketing team and drive the overall vision, strategy, and execution of our marketing efforts in alignment with our corporate goals. My role is focused on shaping and growing our brand, driving revenue growth, fostering collaboration and sales alignment, and ensuring our messaging resonates with our target audiences. Over the years, we have built a robust marketing program that has been instrumental in differentiating Partner, expanding Partner’s services and markets, and achieving significant revenue growth.Vision and strategy: Develop and implement comprehensive marketing strategies that align with business objectives.Oversight: Oversee all aspects of the marketing team including brand marketing, multi-channel / integrated marketing, communications and PR, creative and visual branding, digital marketing and martech/CRM, social media, event marketing and industry presence, and sales enablement.Leadership and team development: Lead and develop a team of marketing professionals to achieve key performance goals, driving a high standard of performance and accountability.Stakeholder engagement: Collaborate with executives, sales, technical experts and others from throughout the organization to develop strategies, implement effective campaigns, and ensure consistent brand messaging and alignment.Industry landscape: Analyze market trends and competitive landscape to identify opportunities for growth and differentiation.Voice of the client: Solicit, analyze, share and act on client feedback.ROI and KPIs focus: Monitor and optimize campaign performance to ensure smart spending and maximize ROI.Reporting: Executive reporting around marketing efforts and results.
EDUCATION
The University of North Carolina at Chapel Hill
B.A., Environmental Studies
SKILLS
ABOUT ERIKA HABERLEN
I’m a strategic marketing leader with a passion for driving growth, creating brand leadership, and building high performing marketing teams. I get excited about strategy and execution, effective communications programs, integrated marketing tactics, purposeful digital marketing, sales alignment and collaboration, experimenting and learning, and making data-driven decisions. As a people leader, I believe in being authentic, leading from the front, building people up, nurturing camaraderie, inspiring hard work and dedication to a cause, and fostering accountability.At Partner, I lead the marketing team and strategy for the global Partner suite of services, including our engineering, environmental, energy, construction and valuation businesses. As the market leader in commercial real estate due diligence and consulting, we help clients manage risk, make smart investments, optimize asset performance, and bring projects to life.
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