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Leigh Cramer
Head of Strategic Marketing Initiatives for Wealth, Corporate, Commercial and Institutional Banking @U.S. Bank
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WORK HISTORY
Head of Strategic Marketing Initiatives for Wealth, Corporate, Commercial and Institutional Banking @U.S. Bank
Chicago, IL, US
Head of Strategic Marketing Initiatives responsible for shaping AI strategy, go-to-market planning, and operating model optimization across B2C and B2B businesses within Wealth, Corporate, Commercial, and Institutional Banking. Lead cross-functional collaboration with integrated marketing teams to accelerate speed-to-market, improve execution efficiency, and modernize marketing delivery through technology, data, and process innovation. Partner with enterprise technology and data teams to embed AI responsibly into marketing operations and decision-making. Own marketing budget governance and planning, while building high-performing teams through intentional leadership, career development, and a collaborative culture.
EDUCATION
Cornell University
Executive Women in Leadership Certificate
The University of Kansas
Bachelor of Education, Community Health
DePaul University
Master of Arts, Marketing
ABOUT LEIGH CRAMER
Growth-Driven Leader: Drive market share expansion by building new systems, from segmentation frameworks to go-to-market engines that translate strategy into impact.Audience-Centric Marketer: Define and reach audiences in complex, regulated environments by clarifying who the business serves, why buyers act, and how to engage them with precision.Commercialization Strategist: Shape how new product offerings enter the market by designing the narrative, sales enablement content, and channels that move ideas into adoption. Align message, channel, and stakeholder so solutions are clearly understood, trusted, and embraced by target audiences.Relationship Manager & Innovator: Build strong relationships with leaders and stakeholders to identify, evaluate, and advance opportunities for innovation and business development.
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