Lee Daniels
Head of Client Research and Intelligence @PHMG
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WORK HISTORY
Head of Client Research and Intelligence @PHMG
Manchester, GB
In my current role, I spearhead the insights function, a responsibility that encompasses a broad range of strategic and operational tasks aimed at understanding and leveraging customer behavior, opinions, and experiences. My work is pivotal in guiding the company’s product, service, and strategic direction, ensuring decisions are deeply rooted in data-driven insights.I lead a dedicated team in conducting both ad-hoc insights projects and larger strategic business insights initiatives, focusing on areas such as predictive churn analysis, deal forecasting, and comprehensive language analysis. Our goal is not just to gather data but to transform it into a narrative that informs the strategic roadmap of our business.One of my core achievements has been to establish and nurture the voice of the client within our organization, embedding customer-centricity into our DNA. This involves designing and executing research studies, deploying advanced analytical techniques, and utilizing tools like statistical data manipulation and visualization to unearth and articulate meaningful insights.Managing a small, agile team, I emphasize collaboration, innovation, and continuous learning. Together, we have successfully built a robust insights capability from the ground up, one that is now instrumental in steering the company\'s strategic decisions. Our work is a testament to the power of combining analytical rigor with strategic vision, and it is a responsibility I am deeply passionate about.
EDUCATION
The Manchester Metropolitan University
Bachelor's degree
Lancaster University
Postgraduate Degree
The Institute of Leadership & Management
Level 2 Certificate
SKILLS
ABOUT LEE DANIELS
I lead the Client Research and Intelligence team for a globally serving B2B firm, where I’ve developed a function that now plays a central role in strategic planning and operational delivery. The work spans research design, survey architecture, stakeholder insight, product evaluation, and process automation. I’ve built live feedback systems, automated QA triggers, and reporting frameworks that adapt in real time to business needs. I also lead end-to-end handling of client feedback across channels and have introduced structured models for performance monitoring and workflow improvement. I work hands-on with tools including Python, SQL, Snowflake, Power BI, Qualtrics, and Power Automate to support data pipelines, dashboarding, and workflow automation. I’ve also built internal platforms using HTML, JavaScript, and Power Apps to streamline insight capture, automate flagging, and enable wider visibility of key metrics. My background in statistics and linguistics brings an additional layer to how insights are interpreted and applied. This has shaped how we approach value proposition analysis, persona development, and the language used in client interactions. It’s also helped ensure insight doesn’t sit in isolation, but feeds directly into product, service, and team decisions. Much of my work supports the wider Voice of Customer journey, with a focus on ensuring findings are statistically sound and actionable at scale. I partner with senior stakeholders, analysts, and operational leads to ensure insight translates into change. The systems in place now underpin how feedback is managed, how performance is measured, and how decisions are made.
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