Lee Deline

WORK HISTORY

ABOUT LEE DELINE

To be a positive catalyst for change to an organization, delivering creative strategies and customer-centric solutions across all business areas by leveraging a powerful competitive advantage - your brand! • Tactical storytelling - unifying the unique DNA of an organization’s brand with the needs of customers and positioning that narrative into benefit-driven, customer-focused messaging and programs to achieve awareness and revenue goals. • Creative leadership - passionate coach and mentor to nurture marketing and communication talent with the inclusive safe zone required for inspired collaboration as well as the tools and accountability required to achieve measurable business objectives. • Strategic expertise - driving business objectives and development using customer persona data and insights to leverage each target’s demographics, needs and desires to increase sales and brand awareness through marketing initiatives. • Campaign execution - expertise in aligning cross-functional teams and driving high-performance integrated B2C/B2B omni channel sales plans with aggressive timelines and budget. Tactical experience includes communications, PR, digital and social platforms, CRM, direct and promotional programs, trade shows, events, collateral as well as all aspects of production.